Cooke Aquaculture Inc. was one of the 20 Atlantic Canadian seafood industry companies that participated in the 2012 International Boston Seafood Show (IBSS), the largest seafood event held in North America.
Nell Halse, a spokesperson for Cooke Aqua, said that it’s very important for a major seafood company to have a presence at the event which attracts major buyers from North America and from around the world. She said that there are a number of reasons why any seafood company would want to attend the prestigious event that was held from March 11 to 13.
Halse said, “It’s a place to be noticed, and it gives us a good chance to meet and to interact with our customers. Cooke Aqua actually spends a lot of money and effort and resources on sales and marketing so it’s important that our sales people meet with one another, with customers and with senior management at this event.
“One of our goals as a company is to always expand market demands as we see this as a very important part of what we do as a company. It’s not just about selling fish as it’s also about increasing demand.
“We’re very careful when we grow our business that we don’t grow our production more that the market demands, It’s very important to have that balance because if you don’t your prices are going to drop.
“This is a very important principle for us, so we do a lot of work in terms of building market demand, and this is one of the reasons we attend the IBSS each year.”
Hasle said that the IBSS provides an excellent venue for Cooke Aqua to display their products to potential buyers from around the world.
“Each year we bring a well-know Canadian chef, Chris Aerni, who prepares seafood samples for everyone in attendance. This year we had salmons of salmon, trout and sea bass and sea bream from our Culmarex operation which is based on the Mediterranean coast of Spain,” Halse said.
“We had officials from Spain at the show and people up from our operation in Chile as well. The IBSS gives us a chance to network with officials from our international operations, those from other major seafood companies, government people, distributors, and people from the equipment supply sector as well.
“It’s just interesting to realize that this whole world of seafood is a very big world and, as demand grows, we’re going to be farming more and more of it. That part of the show was really exciting for us.”
Cooke Aqua’s main focus at the 2012 event was a freshness campaign called ‘Fresh as a Daisy’.
“As everyone wants to buy fresh flowers, we want to emphasize the importance of fresh fish and to make our customers aware that we can get our fish from the water to the plate faster than our colleagues in Scotland and Norway can. I think this message was well received buy our customers so that part of the show was good for us.”
The IBSS is North America’s largest seafood event, featuring more than 900 exhibitors and attracting over 18,000 buyers and sellers from more than 120 countries.
Atlantic Canada’s seafood aquaculture and fisheries industry exported $2.6 billion worth of products in 2010, making it one of the region’s largest export sectors. The seafood, aquaculture and fisheries industry employs about 31,000 Atlantic Canadians.